Publisher's Synopsis
Forty Years An Advertising Agent, 1865-1905 is a memoir written by George Presbury Rowell, a prominent figure in the advertising industry during the late 19th and early 20th centuries. In this book, Rowell recounts his experiences and insights gained over his forty-year career as an advertising agent, providing a fascinating glimpse into the world of advertising during a time of immense growth and change.Rowell's memoir covers a wide range of topics related to advertising, including the evolution of advertising techniques and strategies, the rise of the advertising industry in America, and the role of advertising in shaping consumer culture. He also shares anecdotes and stories from his personal experiences working with clients in various industries, including publishing, banking, and agriculture.Throughout the book, Rowell emphasizes the importance of honesty and integrity in advertising, arguing that successful advertising campaigns must be built on a foundation of trust and credibility. He also discusses the challenges and ethical dilemmas faced by advertising agents, such as the need to balance the interests of clients with the interests of consumers.Overall, Forty Years An Advertising Agent, 1865-1905 provides a valuable historical perspective on the advertising industry and its impact on American society during a critical period of growth and change. It is a must-read for anyone interested in the history of advertising, marketing, and consumer culture.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
