Paperback (01 Dec 2006)
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Out of stock
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.
| ISBN: | 9788177587760 |
| Publisher: | Dorling Kindersley Pvt Ltd |
| Imprint: | Dorling Kindersley Pvt Ltd |
| Pub date: | 01 Dec 2006 |
| Number of pages: | 432 |
| Weight: | 608g |
| Height: | 235mm |
| Width: | 162mm |
| Spine width: | 22mm |
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