5th Edition
Book (01 Dec 1993)
Not available for sale
Out of stock
An introduction to planning and managing strategic activities, for business students. Covers the strategic management process, defining the company mission, internal analysis, and formulating, implementing, and evaluating strategy, with chapter case studies from the Coca-Cola company. This fifth edition incorporates revised material on external ana
| ISBN: | 9780256126341 |
| Publisher: | Irwin |
| Imprint: | Irwin |
| Pub date: | 01 Dec 1993 |
| Edition: | 5th Edition |
| DEWEY: | 658.4012 |
| DEWEY edition: | 20 |
| Number of pages: | 418 |
| Weight: | 657g |
| Height: | 234mm |
| Width: | 190mm |
| Spine width: | 19mm |
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