Publisher's Synopsis
The papers in this volume cover three major areas of International Business: Developments in Theory, The Foreign Market Servicing Strategies of Multinational Firms and Asia-Pacific Issues. The theory section examines the internationalisation process, the role of management in international business theory, approaches to Japanese foreign direct investment and the contrast between the approach taken to international business by internalisation theorists and that of international strategic management. The choices between exporting, foreign licensing of technology and direct investment abroad are examined in Part II. The foreign market servicing decisions are examined both at the level of the firm and in aggregate at the level of an economy (the UK). The impact of these decisions on competitiveness is evaluated and the role of international joint ventures is examined for the case of the UK. The final section examines current issues in the Asia-Pacific economies. The impact of the Single European Market on Pacific Futures and Government-Business relations (Japan versus UK) are the focus of attention and the taxation implications of joint ventures in China are examined in detail.
