Publisher's Synopsis
Bringing a footwear brand to life is an exciting journey, but understanding tooling design, development, and costs can feel overwhelming. The good news? You don't have to navigate it alone. From outsole molds to cutting dies and 3D-printed prototypes, this guide walks you through the entire process - helping you design, manage, and budget for the equipment that brings your brand vision to reality. With clear explanations, real-world examples, and expert insights from footwear industry veteran Wade Motawi, you'll gain the confidence to make informed decisions and avoid costly mistakes for your shoe brand.