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Football and Management : Comparisons between Sport and Enterprise

Football and Management : Comparisons between Sport and Enterprise

1st Edition 2013

Paperback (14 Nov 2012)

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Publisher's Synopsis

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781349351503
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st Edition 2013
Language: English
Number of pages: 286
Weight: 386g
Height: 216mm
Width: 140mm
Spine width: 17mm