Book (15 Jul 2016)
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Using Kellogg's as his focus, marketing executive Mike Mickunas explains how important it is for companies to remain humble and open to customers. He traces the history of the Kellogg Company and shows how the company restructured after hitting a period of stagnation.
Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.
| ISBN: | 9781473990449 |
| Publisher: | SAGE Publications Ltd |
| Imprint: | SAGE Publications Ltd |
| Pub date: | 15 Jul 2016 |
| DEWEY: | 658.827 |
| DEWEY edition: | 23 |
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