Publisher's Synopsis
The primary objective of every company large or small is to manage its business successfully, achieve its target year on year, obtain higher market shares for its brands, secure sustainable growth, offer attractive Return On Investment ROI to investors, and be friendly with the environment. For the company to reach such an important goal successfully, it has to understand and implement the eight principles of the FMCG's stated above and make them work in coordination and harmony with each other as one unit across all the functions of the eight principles of FMCG'.
