Hardback (23 Oct 1996)
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Out of stock
Incorporating numerous exercises and examples, this is a core text for students studying the financial aspects of marketing. It moves systematically through the subjects covered in the majority of courses and includes case studies.
| ISBN: | 9780333637814 |
| Publisher: | Macmillan Business |
| Imprint: | Macmillan Business |
| Pub date: | 23 Oct 1996 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 299 |
| Weight: | 626g |
| Height: | 246mm |
| Width: | 189mm |
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