Publisher's Synopsis
"This text covers the WHY, WHAT and HOW of financial reporting and analysis with the goal of showing thoughtful readers how understanding the financial reporting process can help them to be successful business managers. It is designed to be a stand-alone course for a program that requires only a single course in financial accounting, or an introductory financial accounting course for a program that leads to an accounting major. Accounting majors need to be good managers too. The text starts from the very beginning, assuming no pre-knowledge of business or accounting."--.
