Publisher's Synopsis
This book is written to help general and senior managers who want to improve their financial awareness but who do not have time to become financial experts. It also offers a review of the basic finance and accounting principles that are relevant to the general manager's position.;The text provides easy-reference information to help build strategies that will enable the general manager to re-structure his/her organization's financial perspective. Mills and Stiles present a progressive view, moving away from short-term profit-based aims to a longer-term cash-flow based objective.
