Publisher's Synopsis
Festival and Special Even Management, Third Edition expands on the coverage and discussion of event management issues and strategies introduced in the first and second editions. This edition continues to offer students and anyone involved in event production an introduction to the principles of planning, managing and staging festivals and special events.
New to the third edition
- A new chapter on event tourism
- A new chapter on the project management of events
- Even profiles throughout the text and end–of–chapter case studies that highlight events and their associated issues.
- Substantial revision of the chapters ′Strategic marketing of events′ and ′sponsorship of events′
- More discussion of the importance of festivals and events to regional centres.
