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Fame & Fortune

Fame & Fortune How Successful Companies Build Winning Reputations

Paperback (29 Jul 2008)

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Publisher's Synopsis

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

Book information

ISBN: 9780137144419
Publisher: Pearson Education
Imprint: Financial Times Press
Pub date:
DEWEY: 659.1
DEWEY edition: 23
Language: English
Number of pages: 304
Weight: 422g
Height: 228mm
Width: 161mm
Spine width: 17mm