Publisher's Synopsis
Academic Paper from the year 2018 in the subject Tourism - Miscellaneous, language: English, abstract: Imagine a world where the hidden gems of Vietnam, from secluded eco-lodges to authentic cultural experiences, are just a click away. But what drives a traveler to choose one niche adventure over another in the vast digital marketplace? This groundbreaking study delves into the heart of online consumer behavior in Vietnam's burgeoning niche tourism sector, uncovering the key factors that influence customer purchase intention within e-marketplaces. As digital transformation reshapes the travel landscape, this research illuminates the challenges and opportunities faced by online travel agencies striving to connect with discerning travelers seeking unique and sustainable tourism experiences. Explore the intricate web of online influence, discover the power of e-marketplaces, and gain insights into how Vietnamese niche tourism agencies can thrive in an increasingly competitive digital arena. Uncover the secrets to crafting compelling online experiences that resonate with today's travelers, driving conversions and fostering lasting customer relationships. This research meticulously examines the impact of digitalization, dissects customer decision-making processes, and analyzes the competitive strategies employed by leading niche tourism providers. By exploring the dynamics of customer purchase intention, this study provides a comprehensive framework for understanding and navigating the complexities of the online niche tourism market in Vietnam. Discover the crucial elements that drive online bookings, from trust and perceived value to user experience and effective marketing strategies. This is an essential guide for anyone seeking to unlock the potential of niche tourism in the digital age, offering valuable insights for travel agencies, tourism boards, and researchers alike. Gain a competitive edge by understanding the key drivers of customer behavior and implementing
