Book (14 Jul 2016)
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This installment of AMA TV is about the P's and Q's of marketing. First, how can a commodity like potatoes be invigorated by a strong campaign? Then AMA shows how to embrace and innovate on the opportunities offered by QR codes.
| ISBN: | 9781473986114 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 14 Jul 2016 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
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