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Extending the Supply Chain

Extending the Supply Chain How Cutting-Edge Companies Bridge the Critical Last Mile Into Customers' Homes

1st Edition

Hardback (01 Sep 2004)

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Publisher's Synopsis

This book looks at how retailers and specifically grocers are using the Internet to help them build stronger relationships with their customers and thus relieve the constant pressure of competing on price points along

The strategies in the book will help readers strengthen their relationship with customers, increase customer loyalty and minimize costs using the Internet to extend the supply chain

Book information

ISBN: 9780814408360
Publisher: McGraw-Hill Education
Imprint: AMACOM
Pub date:
Edition: 1st Edition
DEWEY: 658.788
DEWEY edition: 22
Number of pages: 252
Weight: 534g
Height: 236mm
Width: 160mm
Spine width: 26mm