Publisher's Synopsis
As the economic recovery in the United States moves slowly, regions like Asia, Africa, and South America are growing well - some explosively. Wouldn't you like to experience explosive business growth? The key is to gain access to areas of growth, and exporting is one strategy for U.S. firms to do that. Exporting is not just for large firms anymore-today, entrepreneurs and small to medium-sized enterprises (SMEs) can easily reap the benefits of exporting. "It's no longer just about the assets you own but the resources into which you can tap," says the author, Lauri Elliott. Take advantage of exporting opportunities with the simple strategy of using leverage points. The Leverage Point Strategy(tm) and 11 other leverage points in this book - like demand-driven exporting and language and culture - will help you explore new pathways for shaping an export strategy that can build cash flow and profits even during the worst of times.
