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Exploring Corporate Strategy

Exploring Corporate Strategy

7th Edition

Paperback (14 Jun 2005)

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Publisher's Synopsis

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

Book information

ISBN: 9781405824552
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Edition: 7th Edition
DEWEY: 658.4012
DEWEY edition: 22
Language: English
Number of pages: 1033
Weight: 1990g
Height: 264mm
Width: 199mm
Spine width: 36mm