Publisher's Synopsis
Universities are the centres where knowledge generation, imparting and dissemination take place. In addition to class room teaching and lab research, the conferences are another important mode to provide platform to scholars for the purpose. Through deliberations, the conferences provide a fertile ground for germination of the ground-breaking ideas. Appreciating the significance of new ideas, Haryana School of Business organizes annual conference on burning issues related to business and management topics to dig out workable solutions through exchange of research outcomes by distinguished scholars engaged in the field. This book is a compilation of the select papers presented in the 2nd Annual Conference, held in March 2010. The book is divided into five sections containing the collection of research papers in the area of HRM, Finance, Marketing, Enterpreneurship Development Business and brings together the findings conversed on economic issues and others. The book has been a sincere effort to generate relevant knowledge and disseminate it in the field of management research. It is expected that this collection will provide useful and practical guidance to the practitioners and analysts in the field.
