Publisher's Synopsis
Many people are "networkers", using their connections to find things out, get things done and keep in touch with opportunities for new and better jobs. Most do it informally, without any organized framework. This book shows how, with careful planning and a structured approach, networking skills can be applied to enrich business and working life.;Illustrated with many examples and anecdotes, this book is intended for anyone involved in business development and marketing. It should also be of use to owners/directors who need to stay in touch with industry developments. Topics covered include: types of networking - internal and external; how to organize for effective networking; measuring and monitoring effectiveness; communication skills; cross border and cross cultural networking; and how to recognize when you are being networked.
