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Excel for Marketing Managers

Excel for Marketing Managers - Excel for Professionals Series

Paperback (01 Jan 2006)

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    Publisher's Synopsis

    The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

    Book information

    ISBN: 9781932802139
    Publisher: Holy Macro! Books
    Imprint: Holy Macro! Books
    Pub date:
    DEWEY: 658.800285536
    DEWEY edition: 22
    Number of pages: 179
    Weight: 466g
    Height: 277mm
    Width: 216mm
    Spine width: 10mm

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