Paperback (31 Oct 2003)
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What is PR and what is its use in a world of hype and mistrust? This guide features answers to over 500 questions that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities.
| ISBN: | 9780749439255 |
| Publisher: | Kogan Page |
| Imprint: | KoganPage |
| Pub date: | 31 Oct 2003 |
| DEWEY: | 659.2 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 280 |
| Weight: | 450g |
| Height: | 234mm |
| Width: | 142mm |
| Spine width: | 27mm |
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