Publisher's Synopsis
Everything We Knew About Business in the Middle East Was a Lie
A Field Guide to Truth, Leadership, and Reinvention in the Arab World
What if the real problem with business in the Middle East isn't the market, the money, or the mindset-but the lies we keep repeating?
This brutally honest, story-rich book by Amro Rashad pulls back the curtain on the myths that dominate boardrooms across the Arab world-from the worship of charismatic founders to the blind trust in local sponsors, the culture of silence, and the cost of pretending everything's fine.
Through raw insights, real stories, and razor-sharp reflections, Rashad gives voice to the quiet rebels, the overlooked builders, and the exhausted leaders who are tired of playing by broken rules. It's not a business book in the traditional sense. It's a manifesto for those who still care.
Whether you're a CEO, an HR leader, a founder, or just someone trying to do meaningful work in a noisy system-this book is your mirror, your nudge, and maybe even your turning point.
The truth hurts. But not as much as silence.
