Publisher's Synopsis
This new yearbook series has been produced in response to the growing importance of live communication. According to FAMAB (Association of Direct Business Communications), companies see ?marketing events as the communication instrument of the future?. They offer a unique opportunity to reach people emotionally and physically. In cooperation with Prof. Dr. Jrg Beier, head of Exhibition, Congress and Event Managenent at the Ravensburg Cooperative University, the publisher presents this sector's most innovative and best projects. The selection criteria included a high level of dramaturgical and design standards, as well as the response of the general public, panels and the press. The book is organised by event type: corporate events, employee events, public events, charity, social, cultural events, consumer events and exhibitions. More than 50 well-known agencies from German-speaking countries and around 100 of their most recent projects, including international ones, will be represented.
