Paperback (02 Oct 1997)
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Out of stock
'Offensive marketing' is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors. Davidson shows how to achieve tomorrow's best practice today.
| ISBN: | 9780140256918 |
| Publisher: | Penguin |
| Imprint: | Penguin |
| Pub date: | 02 Oct 1997 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 606 |
| Weight: | 632g |
| Height: | 217mm |
| Width: | 137mm |
| Spine width: | 45mm |
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