Publisher's Synopsis
This is a comprehensive introduction to conducting and using evaluation research. It serves leisure studies students and recreation agency managers by advancing a framework for evaluation and discussing specific tactics for planning, executing, and reporting. Ideas for how to evaluate programs, participant needs, personnel, physical plant, and marketing are featured. The book is pragmatic in writing style and content, building not only an ethic or evaluation-based accountability of leisure services, but also a 'can-do' readiness for actually conducting an evaluation project.
