Publisher's Synopsis
Do you feel confident that you have done the right analysis in evaluating your products and projects? Authors Frank A. Tillman and Deandra T. Cassone have developed a step-by-step guide to lead you through a process to ensure that you are confident that the products you are launching and projects that you are funding best support the goals and objectives of your organization. The approach described in the book has been used in numerous consulting engagements with Fortune 500 companies, the military and government agencies and has provided those organizations with a sound, decision-science based approach to evaluating projects and products in their company. Key steps addressed in this book include: -Establishing Goals and Objectives-Developing Decision Criteria and Metrics to Meet the Goals and Objectives-Group Evaluation of Projects and Products-Product and Project EvaluationThe approach described in this book provides a logical, structured way to perform these types of evaluations and will assist in making decisions that better utilize your company's resources.
