Publisher's Synopsis
The liberalization of the broadcasting industry in the early 1990s signifies that broadcasting is set to become a major growth industry. As broadcasting becomes increasingly internationalized and privatized, Europe will face large competition. The birth of pan-European broadcasting will not be easy due to the polyglot nature of Europe's traditions.;To assist this development, a multi-layered standards-setting process has been set in motion. While broadcasting is primariy a technical activity, it also has important economic, political and cultural dimensions. This book examines the standards in this areas and comprises contributions from North American, European and UK writers. It is aimed not only at those in the broadcasting industry, but at those in commerce and industry in general.
