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Eurasian Business Perspectives

Eurasian Business Perspectives Proceedings of the 25th Eurasia Business and Economics Society Conference - Eurasian Studies in Business and Economics

Hardback (11 Feb 2020)

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Publisher's Synopsis

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.





Book information

ISBN: 9783030350505
Publisher: Springer International Publishing
Imprint: Springer
Pub date:
Language: English
Number of pages: 367
Weight: 746g
Height: 235mm
Width: 155mm
Spine width: 22mm