Paperback (26 May 2021) | French
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The collective ethos is the image that a plural organization constructs of itself in its discourse in order to ensure its efficacy. Through a detailed theoretical analysis and an investigation of specific examples, this work explores the various political, promotional, artistic, and other uses of the collective ethos.
| ISBN: | 9782406112020 |
| Publisher: | Classiques Garnier |
| Imprint: | Classiques Garnier |
| Pub date: | 26 May 2021 |
| Language: | French |
| Number of pages: | 220 |
| Weight: | 499g |
| Height: | 150mm |
| Width: | 218mm |
| Spine width: | 0mm |
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