3rd edition
Paperback (07 Apr 2006)
Not available for sale
Out of stock
Nueva edición que continúa con el enfoque de analizar, planear e implementar estrategias de marketing en concordancia con las diversas áreas funcionales de las organizaciones lucrativas y no lucrativas. La meta final de los autores es inculcar en el lecto
| ISBN: | 9789706864963 |
| Publisher: | Cengage Learning |
| Imprint: | IT Editores SA DE CV |
| Pub date: | 07 Apr 2006 |
| Edition: | 3rd edition |
| Language: | English |
| Number of pages: | 648 |
| Weight: | 1290g |
| Height: | 260mm |
| Width: | 200mm |
| Spine width: | 27mm |
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