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Essentials of Strategic Management

Essentials of Strategic Management

Paperback (18 Aug 1999)

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Publisher's Synopsis

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven't had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

Book information

ISBN: 9780201421866
Publisher: Pearson Education
Imprint: Pearson
Pub date:
DEWEY: 658.4012
DEWEY edition: 20
Number of pages: 212
Weight: 338g
Height: 232mm
Width: 188mm
Spine width: 9mm