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Essentials of Strategic Management

Essentials of Strategic Management

5th Edition

Paperback (01 Oct 2010)

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Publisher's Synopsis

Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs.

KEY TOPICS: Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case Analysis

MARKET:
For professionals in fields of strategic planning and competitive strategy.

Book information

ISBN: 9780136006695
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 5th Edition
DEWEY: 658.4012
DEWEY edition: 22
Language: English
Number of pages: 190
Weight: 280g
Height: 232mm
Width: 178mm
Spine width: 10mm