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Essentials of New Product Management

Essentials of New Product Management

Hardback (01 Sep 1986)

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Publisher's Synopsis

A systematic, non-mathematical, managerial approach to the development and management of new products, and life-cycle management of existing products.

Book information

ISBN: 9780132865845
Publisher: Pearson Education
Imprint: Pearson
Pub date:
DEWEY: 658.575
DEWEY edition: 19
Language: English
Number of pages: 340
Weight: 573g
Height: 235mm
Width: 158mm
Spine width: 22mm