International Edition
Paperback (01 Nov 1992)
Not available for sale
Out of stock
Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data.
| ISBN: | 9780071141543 |
| Publisher: | McGraw-Hill Education (ISE Editions) |
| Imprint: | McGraw-Hill Education (ISE Editions) |
| Pub date: | 01 Nov 1992 |
| Edition: | International Edition |
| DEWEY: | 658.83 |
| Number of pages: | 700 |
| Weight: | 1360g |
| Height: | 230mm |
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