3rd Edition
Paperback (01 Nov 2002)
Not available for sale
Out of stock
The third edition of Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new developments in the field of market research, whilst positioning it in the real world of marketing communications.
This text is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.
| ISBN: | 9780273674009 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 01 Nov 2002 |
| Edition: | 3rd Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 560 |
| Weight: | 1086g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 31mm |
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