Publisher's Synopsis
Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.
Paperback (17 Apr 1997)
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Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.
ISBN: | 9780273625315 |
Publisher: | Pearson Education |
Imprint: | Financial Times/Prentice Hall |
Pub date: | 17 Apr 1997 |
DEWEY: | 658.83 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 360 |
Weight: | 703g |
Height: | 247mm |
Width: | 196mm |
Spine width: | 25mm |