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Essentials of Marketing Research

Essentials of Marketing Research

Paperback (17 Apr 1997)

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Publisher's Synopsis

Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.

Book information

ISBN: 9780273625315
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.83
DEWEY edition: 21
Language: English
Number of pages: 360
Weight: 703g
Height: 247mm
Width: 196mm
Spine width: 25mm