2nd Edition, International student Edition
Paperback (16 May 2008)
Not available for sale
Out of stock
Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.
| ISBN: | 9780071270571 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education/Asia |
| Pub date: | 16 May 2008 |
| Edition: | 2nd Edition, International student Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Number of pages: | 558 |
| Weight: | 1198g |
| Height: | 277mm |
| Width: | 217mm |
| Spine width: | 21mm |
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