Publisher's Synopsis
How can managers navigate and organize information that seems limitless?
Because managers increasingly make decisions based on almost unlimited information, Essentials of Business Research Methods provides data analysis techniques for people who aren′t data analysts. Hair, Bain, Money, and Samouel offer a straightforward, hands–on approach to the vital managerial process of gathering and using data to make clear decisions. They include such critical topics as the increasing role of knowledge management, data warehousing, data mining, customer relationship management, and how to conduct information–gathering activities more effectively in a rapidly changing business environment.
Features:
∗ Research in Action sidebars in each chapter present current examples to illustrate key points from all business disciplines–management, marketing, accounting, systems, and finance.
∗ A complete business research proposal is presented early in the text, so readers have a clear understanding of how to begin a project.
∗ Ethical Dilemmas spotlight ethical issues tat relate specifically to the topics discussed.
∗ Extensive opportunities for application of the techniques described are provided in the Discussion and Application Activities and Internet exercises for each chapter.
∗ Briefer coverage of the critical business research methodology is the driving force of the text.
