2nd Edition
Book (01 Jan 2001)
Not available for sale
Out of stock
Offers advice on how to develop effective advertising, discusses creative strategy, communication, and consumer psychology, and tells how to evaluate an advertising presentation.
| ISBN: | 9780844230443 |
| Publisher: | NTC Business Books |
| Imprint: | NTC Business Books |
| Pub date: | 01 Jan 2001 |
| Edition: | 2nd Edition |
| DEWEY: | 659.111 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 98 |
| Weight: | -1g |
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