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Essential Marketing

Essential Marketing

Paperback (31 Oct 1992)

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Publisher's Synopsis

An introduction to marketing, this book is particularly suited to the mandatory and optional units in marketing for Advanced GNVQ. It also meets the requirements of A Level and undergraduate studies in business and management, and professional students taking a first course in marketing.

About the Publisher

CollinsEducational

Book information

ISBN: 9780003276305
Publisher: CollinsEducational
Imprint: CollinsEducational
Pub date:
DEWEY: 658.8
DEWEY edition: 20
Language: English
Number of pages: 308
Weight: -1g
Height: 246mm
Width: 189mm