Publisher's Synopsis
Based on over 35 years of successful marketing and sales, the author has put together an easy to understand explanation of why you need a marketing plan, what is in one, how to make your own professional plan and how to implement it. We provide a large glossary of terms so that you can easily understand what we are talking about. It is written in people language so that everyone can easily understand and follow the information and procedures. We include why financial institutions feel Marketing Plans are essential for survival and longevity in your business. We provide statistics on business failure and what you can expect without a marketing plan. In reality a marketing plan forces you to become one with your business and to examine all of the critical elements that lead to success or failure. Having a marketing Plan places you in control of your businesses destiny and allows you to reach your goals.
