Publisher's Synopsis
Essential Financial Management is intended for a first course in finance. It stresses a finance function orientation over the more traditional accounting orientation. Consistent with this approach, the text focuses on two main ideas:
∗ The goal of financial management is to maximize shareholder wealth.
∗ Persistent trade–offs confront financial managers as they attempt to maximize shareholder wealth.
Throughout the text, the accent is placed on developing a solid conceptual framework.