Ernest Dichter and Motivation Research New Perspectives on the Making of Post-War Consumer Culture

Stefan Schwarzkopf, Rainer Gries

2010

Hardback (01 Sep 2010)

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Publisher's Synopsis

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN:	9780230537996
Publisher:	Palgrave Macmillan UK
Imprint:	Palgrave Macmillan
Pub date:	01 Sep 2010
Edition:	2010
DEWEY:	306.3
DEWEY edition:	22
Language:	English
Number of pages:	293
Weight:	508g
Height:	222mm
Width:	138mm
Spine width:	23mm