Publisher's Synopsis
Entrepreneurship education has experienced remarkable growth in the last three decades, and need for a major work on the subject soon became apparent. The title is divided into six parts: Entrepreurship development and what is required to become an entrepreneur. The entrepreneurial process, starting with creativity and innovation, opportunities, the business plan, resource and legal requirements, financing as well as how to get started. Alternative routes to starting a business, namely entering the family business, franchising and buying a business. Post-start-up challenge such as managing growth, growth strategies, business failure and turnaround.
