Publisher's Synopsis
This new volume discusses contemporary issues facing entrepreneurs and businesses in high-growth economies in the digital age, focusing on the integration of entrepreneurship and sustainability, offering a proactive approach to addressing global challenges, creating value for society, and ensuring the long-term viability of businesses. The authors contend that entrepreneurs who embrace sustainability contribute to a more resilient and responsible economic landscape. With this in mind, the book focuses on sustainable development in marketing, finance, human resource management, operations, family business, and other cross-functional areas for business excellence. Each chapter delves into distinct dimensions of this transformative journey, shedding light on the innovation, entrepreneurship, emerging ecosystem, and ethical considerations that accompany the widespread insights on sustainable business development.
