Publisher's Synopsis
This guide provides the reader with the necessary know-how to establish their own business. In the first phase, the role of the entrepreneur and/or manager of a small business is discussed, and the small business environment is analyzed. In the second phase, the student is taught how to think creatively, to develop ideas regarding a potential business opportunity and then do a feasibility study. Thirdly, students learn how to plan their venture in respect of an identified business opportunity. The final phase provides practical information regarding the establishment of a business.
