Publisher's Synopsis
Ask "coaches" and they will tell you that you need to trigger an emotion to make the sale. But what they won't tell you is WHAT emotion, WHY, and, most importantly, HOW to do it to ignite intriguing curiosity and ultimately inspire (buy) action. Do you know WHAT are linear and vertical successions of emotional sequencing, HOW to trigger each, and WHY is critical to understand their mutual correlations? Do you know WHY and HOW to build two fundamental types of raving followers to get your business on a certain growth trajectory path?Finally, do you know WHAT is the BIG SECRET of the branding process that inspires masses?The answers are under your fingertips. It's a unique journey that reveals the mastery behind transforming EVERY idea into an instant global success.
