Publisher's Synopsis
Entrepreneurship: Ideas in Action takes students step-by-step through the entire process of running their own businesses. Creating a business plan is covered extensively, with a complete chapter plus a business plan project in every chapter. Numerous examples throughout the text put chapter content in a real-world context. Each chapter is organized into lessons, making the text easy to use in all classroom environments. Loaded with activities, individual and group projects, and reinforcement opportunities, this text will get your students ready to launch their business ideas.
