Publisher's Synopsis
Ever wonder what it takes to build a successful business? Many people have the talent, but not the right motivation and application. Very smart people with ambition often limit their success through simple mistakes. Most entrepreneurs have had to learn things the hard way--concepts such as big ideas rarely make great businesses; laboring on a business plan can be a waste of time, and you will need dramatically more start-up money than you originally thought you did. But the author, an experienced investor, entrepreneur, and business professor has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line. Based on his popular Ultimate Entrepreneurship course, the book explains how to:
- Locate sure-bet opportunities for improving products
- Find funding
- Take calculated risks and minimize failure
- Get serious about positioning, distributing, and licensing
- And more!
